The problem
The label might be legal.
That doesn't make it honest.
India's shelves are full of beautiful words — and the shopper standing in the aisle has no way to tell which ones are earned. The same vocabulary sells the genuinely clean product and the one pretending to be.
Diet-linked disease drives the majority of deaths in India — and the most consequential health decision most people make every day is what they put in their basket. They deserve to make it with real information.
Our founding principle
"Regulatory permission is a floor — not a verdict."
An ingredient being legal in India makes it legal. It doesn't make it safe. Veré starts where the rulebook stops: we deduct points for ingredients that are permitted but carry credible safety evidence — and we show you the citation, right next to the score. The inverse discipline matters just as much: we never assert harm the evidence doesn't support.
How it works
Three seconds from
shelf to certainty.
Scan or snap
Point your camera at the barcode — or photograph the ingredient label of anything without one. Food, shampoo, a frying pan, a sanitary pad. If you use it, we read it.
Get the verdict
One score, 0–100, with a grade from A+ to F. Ultra-processing, risky additives, hidden sugars, harsh ingredients, packaging chemistry — all weighed, nothing hidden.
Read the why
Tap any score and see exactly which ingredient cost which points — each line citing the regulator or study behind it. We educate. We never preach.
Try it
Pick a product.
Watch the score think.
These are real products from our verified database — scored exactly the way the app scores them.
Real scores, abbreviated reasoning. The app shows the complete cited breakdown.
The score
One scale. Six grades.
Zero mercy for fine print.
Every product lands somewhere on the same honest ladder — whether it's a granola bar or a kajal. Ultra-processed products are capped below A+ no matter how clean they look: the top tier is reserved for food that's actually close to food.
Some things fail instantly, whatever the math says: industrial trans fats, banned bleaching agents, lead-risk kajal without a published test, fragrance in internally-worn period products. We call these automatic fails — because some risks shouldn't be averaged away.
Beyond food
If it touches your life,
it gets a score.
Food & Beverage
Hidden sugars, additive load, ultra-processing markers, refined oils.
Personal Care & Beauty
Weighted by where it goes — lip and eye products face the strictest bar.
Home Cleaning
Rewarding the rare brands honest enough to disclose full ingredients.
Cookware & Kitchen
Coating chemistry, metal leaching, what heat really does to non-stick.
Period Care
Core materials and bleaching disclosed — zero tolerance for hidden fragrance.
Paper & Disposables
Bleach, dyes and pulp honesty in the products you use every single day.
The marketplace
Score high enough,
and you can buy it here.
Only products that score 70 or above, with no disqualifiers, make the marketplace. Everything else stays scan-only — visible, scored, but not sold.
No brand can buy a score. Partnership, commission, featuring — none of it moves a single point. The methodology is published; anyone can check our math.
Brands fulfil, Veré curates. Your order ships from the maker. We're the filter, not the warehouse — which is exactly why the filter stays honest.
Marketplace preview · real verified scores
A taste of the 500+ verified products. Every score is real.
The Veré Coach · coming with the app
Scores tell you what's clean.
The Coach tells you what's right for you.
Tell it who you are — your health, your goals, your day — and it builds your plan from products that have already passed the Veré bar. Scroll through a real conversation:
His Veré Life Score · live demo
Arjun, 32 · type-2 diabetic · desk job
One number for how clean his daily inputs are — scored from his day, his kitchen, and what's in his basket. Add his swaps in the chat and watch it climb.
Illustrative preview · the Coach and Life Score ship with the app · not medical advice.
Coming soon
Your three-second
second opinion.
The app is in active build — scan, score, and a marketplace of everything that passes. Join the early list and be first through the door.
Verify with Veré.
Veré · from the Latin for "truly" · Trademark filed, India (Classes 9 · 35 · 42)